A couple of years ago, an idea spring out of nowhere in my mind. It was a business idea which resolves around scientific papers' editing. Although, it was not novel but it still manage to allure me towards doing it. There was a unique selling point. At least in my perception. I was ambitious as any other startup owner and put in it my months of planning effort and invested heavily in website development. I knew absolutely what i was doing, had a strong initiation & execution strategy, and a viable product. I was motivated, passionate and stubborn. Exactly, i am no different from other entrepreneurs. I was doing everything i felt right at that moment and was HOPEFUL it would work. I had everything: a vision, a mission, a strategy, tactics to work around problems and most importantly an online product that was supposed to work but it was all in my ASSUMPTIONS and data that i gathered from competitors. We solicited almost a thousand consumers identified dur...